It doesn’t matter how old or new your
channel is or how many followers you have, as long as you have a YouTube
channel there will be brands willing to collaborate. This is a sad yet very
true thing that people to earn that extra money make sure that despite being
creative they use these brand promotion methods to keep the accounts thriving
while keeping their career on YouTube at stake. Here are some useful ideas that
will not just make your brand videos more interesting but also will keep your
viewers engaged in your content.
1. Channel Audit
This audit will help you to understand
which aspect of your YouTube video-making is lacking from your channel. And
with proper knowledge on this topic, you can gain more video ideas and
effective results. To get this done you need to follow these steps:
§ Download your uploaded videos via Analytics
§ Choose Content
§ Select Advance Mode and export from this option
If your channel has a reasonable amount of
data then YouTube analytics will give you useful insights and how your viewers
are responding to your videos. There are mostly two types of analytics: Channel
analytics and Video analytics. You can use a spreadsheet to have a clearer view
of your channel insights. Make sure your spreadsheets must have these columns.
ü Interactive or Vlog videos
ü Brand or business-related videos
ü Testimonial videos
ü Demo or How to videos
ü Interviews, discussions, roundtables, or Webinar videos
ü Motivational videos
These are the best ways to give your
channel the much-required boost and revive it from the inevitable graveyard
with little or no engagement on YouTube.
2. Community Engagement
If you lesser number of views then you must
know that the only way to boost your views is by communicating with your
YouTube family. Engage your audience by giving them a shout-out and making sure
you are responsive to their comments and keeping a healthy attitude towards
criticisms. Here’s what you can do to make your YouTube family thrive.
3.
Feedback Responses
Whether it is an appreciative comment or a
criticism you need to make sure that your response is most positive.
§ Acknowledge feedbacks
§ Thank appreciative words
§ Response on time
§ Be open-minded
§ Take action
Yes, it is essential to respond to a
negative comment as well. This is how you can keep your YouTube community completely
engaged with your videos.
4. Video Optimizations
Thriving results doesn’t only come from
creative ideas, if a video is not optimized well you might not witness as many
thriving results as you should.
§ Research your Keyword
§ Metadata
§ CTR optimization
§ Tags
If you are well accustomed to YouTube then
you should have heard these terms before, make sure you are using them to make
your career a thriving one and get maximum results in no time.
5. Be Consistent
If you too want a loyal audience base then
you have to keep them engaged with more content, creative content, and above
all useful videos. Release videos once or twice a week and keep doing that, if
you are willing to take a break you must address your audience and let them
know about the reason for your absence. This is the only key to keeping your
audience on your channel.
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