Getting higher rank on Google can be a very
frustrating task for more website owners as there can be multiple failed
attempts. Even after putting a lot effort, time and energy; a webpage might not
be ranking well on Google while the competitive websites do well. In order to
improve the situation, you need to indentify the problem and its probable
reasons so that you can work on an effective solution.
Identifying the Problem
Identifying the problem of why your page is
not ranking well would require systematic ruling out of the other
possibilities. With the help of data, proper industrial data, and an effective
methodical approach, it is possible to find solutions for the ranking issues on
Google. Firstly, you need to understand the differences between a page that is
not ranking at all and another page that is not ranking well. When the page is
not ranking well, it shows that there is still room for optimization and other
improvements. But if the page is not ranking at all, it could of an indexing
issue as Google is not addressing it at all.
10 Potential Reasons to Page Ranking
Issues
Webpage ranking on Google can be hampered
for many reasons based on the aspects of technicality, content, and
credibility. These reasons can also create problems on the path to SEO success.
Google needs to read a page and find its
relevance in the market in order to index its content and make it available to
users. The SEO experts utilize various methods to block the search bots from
crawling on their websites. Sometimes no-index tags are added to pages to make
it stop from getting indexed on Google. You should check whether there are any
hidden tags that can create a potential crawling block. You need to remove the
tags from the pages that you want to appear on the top of Google search results.
A technical reason that obstructs a page
from ranking can be the destination for links from the rest of the website.
When you a link a page from others sources on your website, it offers a signal
to Google that your webpages can be relevant to the users. When the page is not
accessible from the websites itself, Google receives the single that the page
is not important anymore. The lack of internal links and poorly anchored links
can greatly damage the page rank.
Speed is always a prime concern when it
comes to reaching out to the online users of this digital era. Google relies on
user experience signals for ranking and speed is considered to be the most
important single. The load speed of the page helps to gauge its performance as
modern users are more likely to leave a website if the pages do not respond
within 3 to 5 seconds. The three most important elements for page speed and
performance are the largest contentful paint (LCP), Interaction to next paint
(INP), and Cumulative layout shift (CLS).
Content is an integral component for all
kinds of websites and one of main reasons why a website lacks ranking is
content management. Keyword cannibalization is one of the main issues in this
case which happens quite often in the industry. When multiple pages with the
same site target work on the niche, there can be same type keywords and content
as well.
The format of the content also plays a
vital role in ranking as Google appreciates original and informative content
and pushes the websites forward who can offer such content. Make sure to add
useful and unique content through your website to attract more potential and
relatable users who can also become loyal customers within a short span. Make
sure to craft only relevant, attractive, and keyword-enriched website content
which helps to rank better.
Observing the potential competitors can
also help you find more room to work on your Google ranking approaches. You
should check their content and other marketing practices which can offer you a
fair idea of the competitive business landscape as well as the modern trends on
the music industry. Whether it is content marketing approaches or social media
marketing; following the competitors can help ypu gain more critical insights
of the industry.
Poor optimization can be also considered as
a leading cause for not showing up in Google ranking. Before you hire any
agency, you need to take a deep dive in your website and check the “Content”
elements” to understand where the webpage is not optimized properly.
The language used in your website also
plays a vital role when it comes to reaching out to potential customers. You
need to focus on the searchers and utilize a more simple and direct tone that
can help users find out your website easily. The uniqueness of your website
also play a vital role in attracting the online users.
EEAT stands for “experience, expertise,
authoritativeness, and trustworthiness;” the attributes that can help a
website rank higher on search results based on Google’s guidelines. It is the
essential template for any kind of website based on which Google ranks the
website on its algorithm.
Google’s algorithm has greatly changed
after the emergence of artificial; intelligence in the industries and now
Google provides AI overviews. In order to be a part of it, the websites needs
focus on the modern AI practices and which allow them ranking on the top of
search engine result pages (SERP).
Final Thoughts
Just like Google, users are more likely to
look for information on YouTube as it is the second largest search engine. But
YouTube has become competitive too. If you are looking forward rank higher on
YouTube to improve algorithm on Google; take help from professional agencies
like Videoipsum to find out more organic viewers.
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