With time marketing industry has gained a
lot of new strategies which will help any video creators to gain their
popularity and reaching millions is now not that hard. From search engine
optimization to social media campaigns, and video marketing, the never-ending
list to gain better traction will surely thrill you. And once you reach the
milestone of 1 million views it is surely extremely appreciative news but what
about the number you are going to receive? As you reach this height you should
know, YouTube pay per play, and based on that number and other demographics you
can receive from $600 to $7,000 for slating 1M views on YouTube. In the
following points, you will find several factors that will influence your
earnings from YouTube.
§ Viewers' Information (Age, location, gender, interests)
§ Importance of Geographical Location
For YouTube, countries have been divided
into several tiers. Based on the country that will have your maximum views your
payable amount will be set by YouTube authority. If you have the views from the
tier 1 countries then you will have better payment from YouTube. And these
tiers are decided by the number of advertisements based out of that particular
country. If your views are from a tier 3 country then you will get a lesser
number of payments.
§ Type of Content
Sometimes the payment depends on the type
of content. There are mostly 4 sorts of content which are viral content,
informational content, news content, and review content. And based on these
attributes you are likely to receive your payment. Depending on the type of
content, you will reach your target audience and for some sort of content,
there are only limited numbers of audience which can be hard to reach from time
to time.
§ Video Uploading Frequency
You need to be regular and consistent with
your uploading process. You can skip once in a while but make sure that if you
are uploading 1 video per week you must try to stick to that pattern otherwise
you may lose your number of viewers.
§ Audience Bounce Rate
Your overall video watch time is highly
affected by the audience bounce rate. Suppose a viewer has tuned into your
video but out of any circumstance that person has quit watching your video.
This affects the watch time of the video and it will also hamper your payment.
§ Engagement
For YouTube “Engagement” loosely translates
into views, likes, shares, and comments on your videos. So the more the
merrier, make sure that your audience is truly engaged with your content and will
likely share your video with others or start an interaction in the comments
section.
§ Mobile VS PC
Above all, the views you get from a YouTube
mobile application and the views you get from a PC will also impact your
earnings from YouTube. Phone views are likely to give you better payment than a
PC view.
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