Videos have always been more eye-catching, hence
more impactful on people’s minds. If you publish a video and a text message at
the same time, 90% of people would rather watch the video than read the text.
The same rule applies to brand promotions as well. 80% of people would rather
watch a live video of you doing something than read an article or blog that you
have published. Now if you combine these two, you can use YouTube with more
efficiency since it is the biggest video streaming platform in the world.
What we are trying to say is, live streaming on
YouTube might be a game changer for your music career. You will certainly get
more visibility, and your videos will attract more viewers if you engage in
scheduled live streaming. But, not every artist knows how to live stream on
YouTube properly, resulting in a lot of missing out on its great features. So,
let’s get into live streaming and its details.
What are
the benefits of live streaming?
Live streaming on YouTube has multiple
advantages for not just artists but also digital businesses and brands. Anyone
looking to engage their audience can use live streaming to do so.
●
Access to massive audience
pool -
YouTube, the biggest video streaming platform is
home to more than 2 billion active users. Every month the platform gets
millions of active users interacting with different content and creators.
YouTube Live gives you free access to this massive audience pool. You can
easily reach out to millions of listeners and music enthusiasts through the
platform and make them intrigued by your new release.
●
Drives organic traffic -
YouTube Live helps content creators to engage
with millions of active YouTube users. At the same time, frequent live
streaming on the platform would help you to attract these people through
organic search results. Google, as YouTube’s owner, shows videos in its search
results. So, when the live stream ends, the video will be added to the library
of your YouTube channel. Then you can use different SEO techniques to optimize
these videos and get featured on Google’s search results.
●
Easily accessible to audience
and grows community -
Every smartphone user in the world has YouTube
on their phone and almost all of them use it regularly. That is not all, YouTube
is also one of the most preferred digital platforms for internet users. So, no
listener of yours would have to download any extra app to reach you and your
live streams are easily accessible by them. At the same time, YouTube is one of
the most efficient places to grow your community and build a solid fan base.
When you livestream regularly, you get more people interested in your music and
your subscriber count will grow organically.
What are
the things you need to start live streaming?
On YouTube, starting live streaming is easy, and
you don't really need any extra gadgets to do so. The things that you would
need -
●
A verified channel on YouTube - a verified
channel on the platform is something you would need to start live streaming.
This verification is completely different from celebrity channel verification
on YouTube, all you need to do is confirm your identity and phone number.
●
A camera - high picture quality is appreciated
when you are doing professional work on any social media platform. So, you will
need a high-resolution camera to start live streaming, making sure it captures
your face and surroundings.
●
A mic - it is another important thing that you
need to start live streaming as having a high-quality mic ensures that your
viewers can really listen to your words.
Live streaming always helps in attracting
genuine viewers to your content. However, it is not enough. If you are serious
about making your music career successful you will need help from marketing
companies. Videoipsum is one of the
best working YouTube music video marketers that provides effective services at
an affordable price. Begin today!
.
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