Videos have always been more eye-catching, hence more impactful on people’s minds. If you publish a video and a text message at the same time, 90% of people would rather watch the video than read the text. The same rule applies to brand promotions as well. 80% of people would rather watch a live video of you doing something than read an article or blog that you have published. Now if you combine these two, you can use YouTube with more efficiency since it is the biggest video streaming platform in the world.

What we are trying to say is, live streaming on YouTube might be a game changer for your music career. You will certainly get more visibility, and your videos will attract more viewers if you engage in scheduled live streaming. But, not every artist knows how to live stream on YouTube properly, resulting in a lot of missing out on its great features. So, let’s get into live streaming and its details.

What are the benefits of live streaming?

Live streaming on YouTube has multiple advantages for not just artists but also digital businesses and brands. Anyone looking to engage their audience can use live streaming to do so.

●     Access to massive audience pool -

YouTube, the biggest video streaming platform is home to more than 2 billion active users. Every month the platform gets millions of active users interacting with different content and creators. YouTube Live gives you free access to this massive audience pool. You can easily reach out to millions of listeners and music enthusiasts through the platform and make them intrigued by your new release.

●     Drives organic traffic -

YouTube Live helps content creators to engage with millions of active YouTube users. At the same time, frequent live streaming on the platform would help you to attract these people through organic search results. Google, as YouTube’s owner, shows videos in its search results. So, when the live stream ends, the video will be added to the library of your YouTube channel. Then you can use different SEO techniques to optimize these videos and get featured on Google’s search results.

●     Easily accessible to audience and grows community -

Every smartphone user in the world has YouTube on their phone and almost all of them use it regularly. That is not all, YouTube is also one of the most preferred digital platforms for internet users. So, no listener of yours would have to download any extra app to reach you and your live streams are easily accessible by them. At the same time, YouTube is one of the most efficient places to grow your community and build a solid fan base. When you livestream regularly, you get more people interested in your music and your subscriber count will grow organically.

What are the things you need to start live streaming?

On YouTube, starting live streaming is easy, and you don't really need any extra gadgets to do so. The things that you would need -

●     A verified channel on YouTube - a verified channel on the platform is something you would need to start live streaming. This verification is completely different from celebrity channel verification on YouTube, all you need to do is confirm your identity and phone number.

●     A camera - high picture quality is appreciated when you are doing professional work on any social media platform. So, you will need a high-resolution camera to start live streaming, making sure it captures your face and surroundings.

●     A mic - it is another important thing that you need to start live streaming as having a high-quality mic ensures that your viewers can really listen to your words.

Live streaming always helps in attracting genuine viewers to your content. However, it is not enough. If you are serious about making your music career successful you will need help from marketing companies. Videoipsum is one of the best working YouTube music video marketers that provides effective services at an affordable price. Begin today!

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