The year 2022 witnessed some interesting shifts and changes in YouTube, and these dynamisms are expected to have widespread implications in the impending years. With the advent of ever-changing technological growth, there can be no fixed yardstick to measure how users consume content on YouTube. To keep your content the priority on viewers’ lists, businesses and individuals must closely follow the trends currently going on YouTube.

Below are some of the key trends that have been predicted to be the ones to look out for if the aim is to grow your visibility in 2023.

●        YouTube VR

In recent years there has been growing traction in YouTube VRs which are expected to become all the more popular in the years to come. YouTube VR has provided people with an immensely immersive virtual reality experience when it comes to exploring content on the platform. By using a compatible headset, computer, phone, or cardboard viewer, people can enjoy the YouTube VR app’s benefits and features like 360° videos and whatnot! No wonder the market potential for the app continues to grow

●        Social Commerce

When it comes to social commerce, especially on YouTube, 2023 is shaping up to be a golden year. The video platform is all set to capitalize on the social commercial market as it signs a partnership with Shopify. This can be anticipated to be a big opportunity for brands aiming to use YouTube as a part of their e-commerce strategy this year. The testing for an affiliate marketing scheme that would pay creators a commission on the sale of products is also underway. According to reports by PYMNTS, the platform pays creators 45% of the revenue generated by ads that come between Shorts and launching their project “From YouTube to You”, which includes exclusive deals and product drops, and gift suggestions.

●        YouTube Shorts

YouTube Shorts was a feature that was available only in India in 2020 but by 2021 it spread to over 100 countries and has become one of the greatest trends on YouTube. What made this trend so popular is that it allows people to create, edit and share YouTube videos that are less than 60 seconds long and these can be created with just the help of a phone without any fancy equipment.

●        Vlogging

With the advent of social media influencers and online video marketing, vlogging has become one of the most popular and engaging trends on YouTube as people love watching people talk about their lives, interests, and experiences. These vloggers often find a niche that they want to talk about and people who find it relatable or glamorous love binging on that content. With the right strategies and creative content, it can very well be one of the most effective tools for a business.

●        User-Generated Content

User Generated Content or UGC has been growing in popularity as it has been noted that people first look for reviews and recommendations from customers before purchasing a product. Businesses can use this trend to their advantage by hosting competitions or challenges, asking for feedback and reviews, incorporating UGC in their videos to showcase how others are using the product, and promoting this content across all platforms.

●        How-To Videos

Another trend that never goes out of style is how-to video content since people often look for solutions on the internet. Videos can help them get a clear idea of how to solve the issues they are facing; hence, these videos have a loyal viewer base.

2023 is the year you can make the most out of YouTube Marketing. Well, you can now check out VideoIpsum’s Video Promotion services to get the maximum ROI from your YouTube videos.

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