The year 2022
witnessed some interesting shifts and changes in
YouTube, and these dynamisms are expected to have widespread implications in the impending years. With the
advent of ever-changing technological growth, there can be no fixed yardstick
to measure how users consume content on YouTube. To keep your content the
priority on viewers’ lists, businesses and individuals must closely
follow the trends currently
going on YouTube.
Below are some
of the key trends that have been predicted to be the ones to look out for if
the aim is to grow your visibility in 2023.
●
YouTube VR
In recent years
there has been growing traction in YouTube VRs which are expected to become all
the more popular in the years to come. YouTube VR has provided people with an
immensely immersive virtual reality experience when it comes to exploring
content on the platform. By using a compatible headset, computer, phone, or
cardboard viewer, people can enjoy the YouTube VR app’s benefits and features
like 360° videos and whatnot! No wonder the market potential for the app
continues to grow
●
Social Commerce
When it comes
to social commerce, especially on YouTube, 2023 is shaping up to be a golden
year. The video platform is all set to capitalize on the social commercial
market as it signs a partnership with Shopify. This can be anticipated to be a
big opportunity for brands aiming to use YouTube as a part of their e-commerce
strategy this year. The testing for an affiliate marketing scheme that would
pay creators a commission on the sale of products is also underway. According
to reports by PYMNTS, the platform pays creators 45% of the revenue generated
by ads that come between Shorts and launching their project “From YouTube to
You”, which includes
exclusive deals and product drops, and gift suggestions.
●
YouTube Shorts
YouTube Shorts
was a feature that was available only in India in 2020 but by 2021 it spread to
over 100 countries and has become one of the greatest trends on YouTube. What
made this trend so popular is that it allows people to create, edit and share
YouTube videos that are less than 60 seconds long and these can be created with
just the help of a phone without any fancy equipment.
●
Vlogging
With the advent
of social media influencers and online video marketing, vlogging has become one
of the most popular and engaging trends on YouTube as people love watching
people talk about their lives, interests, and experiences. These vloggers often
find a niche that they want to talk about and people who find it relatable or
glamorous love binging on that content. With the right strategies and creative
content, it can very well be one of the most effective tools for a business.
●
User-Generated Content
User Generated
Content or UGC has been growing in popularity as it has been noted that people
first look for reviews and recommendations from customers before purchasing a
product. Businesses can use this trend to their advantage by hosting
competitions or challenges, asking for feedback and reviews, incorporating UGC
in their videos to showcase how others are using the product, and promoting
this content across all platforms.
●
How-To Videos
Another trend
that never goes out of style is how-to video content since people often look
for solutions on the internet. Videos can help them get a clear idea of how to
solve the issues they are facing; hence, these videos have a loyal viewer base.
2023 is the
year you can make the most out of YouTube Marketing. Well, you can now check
out VideoIpsum’s Video Promotion
services to get the maximum ROI from your YouTube videos.
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