YouTube is one of the biggest video
platforms for creators who are looking forward to generating revenue against
their content. The platform has been constantly bringing new updates with
advanced tools and features that can help the creators promote their channel
and gain more views from the users on the platforms. If you are a YouTuber and
looking forward to growing your channel this year, here the some updates that
you should know about.
10 YouTube Updates from All Kinds of
Creators
Creators who got rejected in the YouTube
Partner Program (YPP) can now re-apply within 21 days instead of waiting for 30
days initially. Creators who previously got rejected for a second time needed
to wait for 90 days and the time is reduced now. The creators can now have a
7-day buffer period where they can appeal without losing their monetization
status. Therefore, their income will be affected and creators can have more
financial stability on their YouTube channel and livelihood.
The popularity of short-form content among
modern impatient online users is very high. Previously, shorts were within 1
minute duration which users can watch and scroll easily. YouTube is currently
allowing the creation of shorts that can be up to 3 minutes long. It offers
more flexibility and will help to stand out in this age of mini videos on all
social media platforms such as Instagram, TikTok, and others.
Previously, creators could select the video
ads that they wanted to show such as skippable, non-skippable, pre-rolls,
post-rolls, etc. Now creators can relax as YouTube will make those
decisions for you. You do not need to focus on your ad strategy as it will be
done automatically by the platform. These new features will offer more creative
time for the creators while strengthening their ad campaigns with fruitful
results. According to YouTube, activating pre-roll ads can help boost revenue
by over 15% while reducing watch time by 5%. Creators will only have control
over the mid-roll ads.
YouTube is best known for its community of
active users and now they can find you through comments through a simple
keyword query search. This update is particularly for mobile users with a focus
on the community members. The ‘Comments’ tab has changed to ‘Community’ on
YouTube Studio and creators can now check the most active comments with the
help of "Community Spotlight". It will improve the relationship
between viewers and creators.
YouTube is desperately encouraging users to
not use ad blockers and instead, they are recommended to use YouTube Premium
for an ad-free experience. The platform is pushing its subscription plans into
mass to instill more sustainability with fair compensation for the creators
along with long-term viability. There will be a cheaper version of the premium
experience which is called "Premium Lite" which will show only a few
limited ads.
YouTube has also launched a handful of
tools for a better experience and the automatic dubbing tool is one of the top
of them. This AI-powered tool can translate your video content into different
languages and multiple audio tracks and the whole process takes place in
real-time. These new features will help to reduce the language barrier for
users from different countries. The latest features can help you gain more
global audiences. While there are only a few languages available now, the tool
is expected to grow more powerful in the coming days.
Video content on YouTube can go viral with
ample hype for it YouTube is utilizing promote channel-owners with YouTube
Hype. It is a form of fan engagement that can greatly popularize your video
content while gaining global users. The feature of Hype allows creators to gain
more visibility in the competitive market. It is much different than
the traditional "like" button, as viewers can show personalized
acknowledgment by hyping video content.
YouTube has also offered a new tool in 2024
which is known as the Dream Screen. This online tool does not only have a
quirky name but also knows how to create a world that you can “dream of”.
This feature will create backgrounds for YouTube Shorts. Just describe
the background and AI will generate the image for you. You can also use the
AI-powered tool Veo which is perfect for creating 6-second video clips and
engaging shorts.
YouTube is introducing a brand new video
editor app that can empower creators by offering everything under a common
shade. The Create app is not as powerful as the professional video edition
tools but it has many features like Split, trim, and rearrange, automatic
caption generation, reducing background noise and the list goes on. The tool
can also help to synchronize the video content based on the beats and tunes
used. This idea is currently in its beta form and soon, it will become active
in the market.
While horizontal or landscape view is
considered best for an amazing experience, YouTube is also accessed by millions
of online users through phones and so, the platform has recently introduced a
vertical 9:16 format which allows enjoying the video content without rotating
your phone every time. This latest format will be greatly helpful for the
viewers of "Shorts" and "Live". As a result, creators can
find a new audience base.
Final Thoughts
The platform of YouTube is constantly
evolving and creators should be aware of the latest updates to utilize the
features in their upcoming video content for 2025. However, focusing on
technical stuff can damage your creative psyche. Why not hire a professional?
With the help of agencies like Videoipsum, creators can easily navigate
through the competitive landscape that is filled with millions of other
creators.
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