YouTube is currently
planning to launch a new feature known as the “Thumbnail Test & Compare”
for all channels available on the platform. This new feature will be soon
introduced in the coming weeks and will help creators gain more traction in the
potential market. This online tool is specially designed to help creators opt
for the best choice in Thumbnails by allowing them to upload three different
options. The tool can help to find the one thumbnail that is most attractive,
and engaging and makes users click on the video content.
How
does the ‘Thumbnail Tool’ work for testing?
Through the ‘Thumbnail
Test & Compare‘ feature; creators can easily upload multiple options and
find the suitable one before publishing new video content on YouTube. During
the testing period, YouTube will be showing different thumbnails with random
displays to some of the viewers in order to get feedback. With the collected
data, YouTube will be analyzing which thumbnails have generated the maximum
amount of “watch timeshare” from organic viewers. This testing period will span
over two weeks.
There are three possible
outcomes for the chosen ones among all the thumbnails uploaded.
· Winner – Based on total watch
time, the winning thumbnail will be automatically added to the video content to
gain maximum attention from the audiences
· Preferred – These thumbnails are
the preferred ones that can perform better. However, there is a statistical affirmation
of it.
· None – In case the newly
uploaded thumbnails fail to become the winner, the original thumbnail of the
video will remain without any changes.
There is an option for
creators to choose from the preferred thumbnails if they do not want to proceed
with the winning option.
Best
Practices for YouTube Thumbnail
There is no doubt that
thumbnails play a vital role in YouTube videos by helping find potential and
relevant viewers for them. The thumbnail is the image shown on the cover of a
YouTube video which can grab users’ attention even at a single glance. It must
convey the story of the video content or the topic it is based on. You can
design the thumbnails yourself or can hire a professional for the work. Here
are a few things to keep in mind with designing a thumbnail.
· Balanced and Focused – You need to make the
image balanced and focused to its objective which helps to keep the subject
matter at everyone’s attention.
· High Contrast Images – High contrast images
are proven to be more attractive and are capable of standing out in both light
and dark modes of YouTube
· Facial Expression – Emotions and
expressions carry a lot of human values which makes users click on the content.
So, make sure to prioritize emotions.
· Brief and Concise Text – The least amount of
text you can put is the best in this case as a user cannot read much when
scrolling through multiple content. Keep it concise and impactful for more
attention.
· Blank Space and Depth – Playing with blank
space offers more depth of field and makes the thumbnail more natural than
cluttered with a lot of elements.
Final
Thoughts
YouTube’s“Thumbnail Test
& Compare” feature will be offering more benefits for the creators.
However, it is not just thumbnails that can make a creator successful as they
need ample exposure in the niche market. You can hire a professional
promotional agency like Videoipsum that
specializes in the various promotional techniques for YouTube videos. The
agency offers affordable and highly effective services.
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