YouTube is the biggest video streaming platform on the internet. So, of course, the ad revenue on the platform is crazy! In 2023 alone the global advertisement revenue on YouTube rose to $31.51 billion. This is up by almost 8% from the previous fiscal period and it is a big indicator that more and more advertisers are coming to the platform, adding to the revenue.
This clearly means that it would be advantageous for YouTube channels as more and more brands are now throwing YouTube advertisements into their marketing mix. Yet, people still shy away from making YouTube video advertisements, and when they do give reasons it is usually something very common. One of the reasons why YouTube video ads are not as popular as they should be is because brands think YouTube advertisements are out of their budget. Some people have also tried YouTube advertisements previously, but they did not work out so they do not see the value anymore. Another popular reason is people do not know how to get started. So, let’s figure these misconceptions out first and see how you can prevent them.
When your budget is limited, many times YouTube video ads come second to the other types of digital marketing advertisements. It is also very common to see search campaigns taking the lead and video campaigns placed lats at the marketing priority list. However, this search campaign before the video strategy is a bit overused. So, it is time to step out of my comfort zone and create a YouTube advertisement campaign in parallel. Even though at first, you might not notice sales being as successful video ad campaigns bring you more brand awareness than ever. At the same time, you would find that YouTube ads reach a completely different audience pool than your typical search campaigns. This is a vulnerable way to increase your reach and place your brand in untouched audience bases. This is also a way to future-proof the brand.
There is a ‘halo’ effect from which you can take advantage. You get this effect from having concurrent search campaigns and YouTube ad campaigns. Because in a well-rounded Google Ads program, you would always find YouTube ads delivering a sweet lift. This also results in more web traffic in addition to an extended reach. So, the key is to have these two campaigns run together for better results. Moreover, various YouTube video marketing companies will place your ad in subsequent places, earning you a game-changing revenue in terms of visibility and reach. The most important thing is that they don’t even cost you to break the bank! Your existing marketing budget could easily afford them especially when the results are these great. Your budget is not low, you just haven’t met the right advertising service!
Another primary objection that brands often have when it comes to YouTube video ad campaigns is that they haven’t gotten fruitful results in previous attempts. Chances are you have already tried YouTube ads but the results along with revenue were not enough to convince you to go on. However, to understand the value of your video ad campaign fully, you need to go beyond the average campaign metrics. How do you start? You need to start by building the right goals for your video ad campaign. You can choose from multiple subtype options from Google ads such as “Drive conversions” or “Efficient reach”. When you select something like the “Efficient Reach” campaign, the focus is on finding a new target audience base.
When you opt for video ads, they are usually low-cost yet high-effecting, so, it gives you a new way to interact with new target audience bases. They will engage with your brand in a different way, a more intimate way that you could not get out if you were to invest in a text or image campaign. Selecting “Diver conversions” will give you yet another way to reach your goal of increasing faster visibility. In this case, you need to choose what you want your audience to do. You need to select whether you want your audience to do a test or buy something. Once your objectives are in place, it is time to look beyond the campaign-level metrics for better and deeper understanding. Your new mind state should be related to growth and you will see the actual results of your YouTube video ad campaigns in a new, more useful light.
Last but not least, people are confused about when and where to start when it comes to YouTube video ad campaigns. Most of the brands have in-house creative teams that can make a campaign for video advertisements on YouTube. However, they still struggle to get a good storyline that catches the viewers’ attention right away or create a campaign that aligns with the objectives of the brand. In that case, various templates are available in the market that present you with the perfect storyline for the video ad campaign.
There are multiple video creation tools available online that offer different templates for different storyline scenarios, even different templates for different campaign goals. This includes goals and objectives such as establishing your company as the thought leader of the industry or the brand’s ability to solve a particular problem in the market. YouTube itself has various resources that will guide you to create a video ad campaign. The platform’s “ABCDs of Creating Effective Video Ads” provides users with great advice on how to grab viewers’ attention and how to hold onto that attention. The course also teaches the users about branding, providing directions, and building connections on the biggest video streaming platform.
However, even if you know that you have created a video ad campaign that grabs the audience’s attention instantly, how do you ensure that it is actually reaching people? For that, you need a professional. As stated before, you will find multiple video marketing websites online that provide ample services, at a reasonable cost. These video promotional websites make sure all the views are organic on the platform. One such platform is Videoipsum which offers organic video promotional services at an affordable price. So, get started today! Don’t shy away from what YouTube has to offer.
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