YouTube, being one of the biggest digital platforms is always trying to perfect itself for the creators and viewers. To make its content easily found and to help creators share content with added advantageous options, the online video streaming platform brings in new updates every now and then. Similarly, for 2023 as well there are several YouTube updates that are beneficial for both the creators and viewers. So let’s get straight to it.
● YouTube Shorts:
YouTube Shorts is one of those features that will see a lot of changes this year. The first change that the creators will see is how they can choose customized thumbnails in the YouTube Shorts camera. There will also be another update that will allow the creators to earn money in a new and updated way. The newest YouTube partner program will require creators to have 1000 subscribers along with either 4000 hours of watch time on regular videos (the old method) or 10,000 views on YouTube Shorts (the new method) in the last 90 days. The existing partners also need to accept new terms and conditions so that they become eligible to earn money through YouTube Shorts. There is also another option for viewers to post Superthanks on Shorts.
● Community tab changes:
There will be an addition of a new feature, the quiz function in the community tab. This will allow viewers to test their knowledge of a particular subject. They will also receive feedback on the answers. Newer channels will also have the advantage to engage and collaborate with their audience as the community posts with multiple channel managers can now be created and will be streamlined.
● Creator music:
This will be a big update for YouTube content creators as with the help of this feature, the creators can license music directly through YouTube. There was already free music available in the YouTube library, but now the creators can also buy music from artists or indie labels for their videos.
● Multiple audio tracks:
To help the creators reach their international audience in an easier way, YouTube has rolled out the option for multiple audio tracks.
● Fan funding:
This is another feature for creators that will allow them to collect financial support directly from their viewers. With the help of this new feature, viewers can one-time or recurring payments to show support for their favorite content creators, giving them an opportunity to show appreciation in a direct way.
● Membership changes:
YouTube is also making some changes to its membership program. With the current membership plan, the creators can offer exclusive content and different perks for their members. With this new change, the creators can offer merchandise and exclusive live streams for their members. This will give creators a vast opportunity to engage more with their audiences and produce unique experiences.
● YouTube shopping:
It was long due, but YouTube has finally rolled out a new shopping
feature that will allow the creators to sell directly through their videos.
Creators can also link their products to specific points in the videos so that
it becomes easier for the viewers to learn about the product and make purchases
directly from the videos.
All these new features and updates have a high chance of impacting the way content creators used to create and share their videos and how the audience would find them. Now with these changes, make sure your channel is taking advantage of all of it. However, as YouTube is one of the most competitive platforms out there if you want an organic promotional campaign that will increase your reach and visibility, use Videoipsum’s affordable services. .
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