Looking forward to utilizing YouTube for the growth of your business? The best way is to go the flow of the latest trend. The latest trends include YouTube shorts which are similar to Instagram reels which are taking the internet over the storm. Usually, the YouTube videos are less than 15 seconds where users can add multiple audio and video elements along with filters and special effects.
What makes the shorts special is the creativity of every individual. The feature can be utilized for youtube video advertising which works as a tool for marketing. A simple video recording via smartphone with some elegant touches of editing and you are done with the latest video content for your business. The platform has more than 2 billion active users and posting shorts here can gather 3.5 billion views a day with maximized exposure.
Why should you use shorts for your business?
How to create YouTube shorts?
The users are only allowed to create a short only through mobile phones. Get through the following steps to create your own short.
1. Create
Go to your YouTube app and tap on the ‘Create’ button which can be found at the bottom of the home screen. You can also find the option from the pop-up menu.
2. Camera access
Provide access to the camera and microphone and you will be able to start filming. It shows a 15-second timer on the screen which implies you cannot film more than 15 seconds. However, you can start, stop or pause any time while filming but it cannot exceed the limit.
3. Additional features
There are several features on the right side of the screen that makes the video even more creative and attractive. The users can add music during the video recording to put some groove. The speed of the video can be manipulated as well for the benefit of making. Similarly, the option for filters helps to adjust color tone and lightning. This creative option helps to add different footage in a short span of time. There is an option called ‘Align’ that makes sure the videos are blended well with a feeling of a continuous shot. Adding ‘Text’ helps to make the content even more informative and engaging.
4. Upload
Once the video is filmed and edited, the content is good to upload. Put a relevant and title to identify your short and the viewers will be able to watch it with each relevant search result.
5. Analytics
Get access to YouTube analytics to check the insights of your content. As a marketer, it is important to know about your content’s reach. With analytics, you will be able to check views, overviews, reach, engagement and audience.
Conclusion
Utilizing shorts to create a buzz for your business is probably the best idea nowadays. It helps to create much brand awareness and reach out to a larger target audience and potential customers. Shorts are fun, easy, and catchy enough to be a part of everyone’s daily life.
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