In 2005, some former PayPal employees launched YouTube which has rapidly become one of the most popular social media platforms of the 21st century and the world of the internet. You can guess how many YouTube users are there in the world and yes the answer is in the billions. So to make the user experience even better and help YouTube video creators, every year YouTube creates some pretty noticeable changes as updates.
Let's see what those are for this year!
1) Handles:
These are unique account names or '@name' for creators that will be used across the platform. This is to help the audience follow their favorite creators at ease, discover creative content easily and interact with them.
2) YouTube Shorts
This came after the increasing demand for short videos whether in TikTok or Instagram reels. All creators are now allowed to create YouTube shorts with video clips of 60 seconds from their phones' galleries and viewers can now watch them on phones, laptops, and desktops.
3) Unskippable Ads
This is still in a testing mode for free users as some of them are seeing an increased number of unskippable ads which led to speculations about whether this is going to be a permanent feature or not. But this is not for the premium users and not all of the free users are experiencing this.
4) Zoom In Zoom Out
Users can now pinch in the screen to zoom in and zoom out the videos. It adds more clarity to the releases!
5) Addition of Research Tab
The latest addition has been made where the creators can now use YouTube analytics to learn and monitor how their channels are performing. This will let the creators know what your viewers are searching on the platform for over the past 28 days.
6) Option for Increase Strictness
You can now moderate the potential inappropriate comments on your videos by using this option on YouTube Studio. You can now hold more comments for reviews and remove that right away.
7) Improvisation of YouTube Studio Editor
This feature is added and improvised to support the creators even more. The creators can now easily add thumbnails, end screens, and audio tracks along with info cards on the videos. Creators can also blur and trim the videos accordingly which significantly increased the video editing options.
8) Enhanced Supervision
YouTube recently announced that the supervised accounts can now be viewed on smart TVs and other devices such as smartphones, tablets, laptops, and computers as an app or through a web browser. Children who have supervised accounts can now also access YouTube music as an app or through a web browser.
These are the 2022's updates introduced by YouTube in the hope to
smoothen the creator journey even further. Now that you know what features are
updated in the platform the next step for you is to promote your video to get
better views. Videoipsum is a YouTube
promotion company that does the quality promotion of videos at a reasonable
cost. Hence, just creating creative content is not enough! Take the next step
and promote with Vidoeipsum for better engagement. Happy creating!!
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