It goes without saying that short-form
videos are currently dominating the world, especially on social media. Whether
it is YouTube shorts, Instagram Reels, Facebook, or TikTok videos, the
emergence of short videos is visible in every sector. However, long-form videos
are still in demand, especially on YouTube.
There are various types of video content
that cannot be fit within a short time frame, and such content should not be
pushed in a brief segment that lasts only up to a minute. Starting from
podcasts to well-elaborated tutorials, longer videos are still important in
many cases. They are considered to be effective enough to drive engagement,
build communities, and get featured in the latest AI overview option offered by
Google. Many changes have been made, but long-form videos are still in demand,
and you can use them this year too. Here are some essential tips for crafting
longer videos in 2025.
Why are long-form videos still relevant
in 2025?
YouTube has been going through some major
changes in the last few years, and the platform has reshaped itself through
many features that could empower the creators and channel owners on the
platform. The three main shifts in YouTube right now are,
- Learning Content – The learning
content on YouTube, such as DIY guides, how-to videos, travel hacks,
product reviews, and many others that gains 15.2% more views than the
average, and the reports for 2024 show the same. YouTube is the second-largest
search engine after Google, where users look for answers more than other
search engines.
- YouTube Podcasts – After the rise
and popularity of podcasts, people not only listen to podcasts but also
started watching them on YouTube, and since then, the platform has been
dominating in this particular field. There are more than 1 billion podcast
viewers on YouTube. Most users in US use YouTube for their podcast needs.
- Presence on AI Overview – The rapid
popularity of Google AI overviews is also improving YouTube’s presence
through its long-form videos. It has offered 25% increases in citation and
helped achieve improved visibility in this competitive digital era.
Tips for Creating Long-form Videos in
2025
‘Learning content’ is one of the
influential phenomena on YouTube which can help to serve educational purposes.
Even the videos that were uploaded on the platform decades ago are gaining much
attention in the modern era simply because there is a high demand among
consumers and more users are using YouTube as a trusted source of information.
While there are many changing trends, here are some effective tips to create
long-form videos in 2025 that can get popular.
- Defining Purpose – What is the
purpose for your making this long-form video content? Will it help the
viewers in some way? Finding these answers can help to find a well-defined
purpose for your YouTube video content.
- Content Structure – There should be
clear structure for your video content that includes an introduction, the
main story and a conclusion. It helps to retain more information.
- Simplicity and Clarity – A
straight-forward and simple approach can penetrate mass viewers’ base with
more effectiveness. That is why it is important to break it down in
digestible portions.
- Consider Visual Aids as Key – In
order to enhance understanding make sure to sure use visual elements such
as charts, screen recordings, demonstrations, and many others.
- High-quality Audio and Video –
Always invest in providing the best audio and visual quality for the
viewers that improves user retention and online activities such as likes,
comments and shares.
- Search Optimization – SEO is
important in every aspect and you should utilize keywords in the title and
description to make it more visible on the search engine results pages.
- Engaging with Target Audiences –
Make sure engage with your audiences through comments and other sections
which can help to create a loyal and supportive community.
- Actionable Insights – Viewers seem
to like those videos more that offer them some actionable takeaways which
can be easily implemented by them.
- Timestamps and Chapters – To help
viewers navigate better, you should break down your video content into
various chapters and also add timestamps. As a result, they can watch the
exact portion they want without going through the whole content.
- Reflect Authenticity – Be authentic
and your personality shines as YouTube has no place for duplicates and
fake identities. Be you and be bold!
Effective Tactics for Video Podcasts on
YouTube
The number of podcast viewers is constantly
rising on this platform where users are engaging with old published content as
well. A video podcasts are reshaping the modern world, here are some strategic
tactics to utilize in 2025.
- Make sure to always opt for a strategic guest selection based
on the topic being discussed on that particular show. The pre-interview
preparation is the main part of the podcast.
- Set up multi-camera to offer viewers a dynamic view of various
angles which makes it look more engaging and less static in nature. You
can also use B-roll footage to focus on the key points.
- Focus on audio post-production and sound design to offer a
crisp experience.
- Make sure to keep an eye on other aspects like content
segmentation, audience interaction, community building, cross-platform
promotion, SEO and others to resonate with your fans.
Advanced Tips for Google AI Overview
Google’s AI overview cites YouTube video
links to offer visual demonstration to user queries, and it becomes compulsory
to optimize your video content for an overview which improves visibility for
the video content at a massive scale with a potential chance to go viral.
Here’s how to do it.
- Implement structured data and schema markup, which helps Google
to feature the content in AI overview results.
- With proper and detailed transcripts for your videos, it can
appear more on SERPS.
- Use timestamps, segmented content, visual clarity, and
authoritative content to appear at the top of the results
- Use natural language and optimize the title and descriptions
Concluding Thoughts
YouTube shorts are gaining more than 70
billion daily views, which has made marketers heavily biased towards it.
However, a 60-second window is not a good enough fit for all kinds of videos,
and that is why people should focus on creating long-form videos, which can help
to find more niche audiences and success on YouTube. Well, Videoipsum offers
exclusive promotional services to users all around the world, and it will also
help you get more subscribers to your videos. You can now check the services on
their website and get better ideas on video promotions.
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