YouTube is the world's largest video streaming platform on the
internet and it has given so many careers to various content creators. But with
the increasing popularity and user count of TikTok and Vimeo, there is an
absolute need for YouTube to reinvent itself and roll out new features to
attract more and more creators and viewers.
In 2023 alone, the platform has introduced several new features which can help you gain more interaction and ensure a smooth streaming process. Let's dig more into that.
● YouTube Shorts
The most changes were and will be seen by YouTube Shorts, where people could upload shorter versions of videos in order to engage more viewers. If you are a shorts creator, the recent update for you would be choosing thumbnails in the camera option. The next update on Shorts is about earning money in a new way. In order to earn money based on your videos, the old rule of having 1000 subscribers stays there along with 4000 hours of watch time on regular videos. The new rule is to have 10,000 views on YouTube Shorts in the last 90 days to start earning money. There is also another addition of 'Superthanks' where the creators can receive donations and monetary support from their viewers.
● Creator music
The next change is related to creator music which will allow the creators to license music directly through YouTube. Creators will be able to purchase music from artists to use in their videos.
● Multiple audio tracks
In order to help creators connect more to international viewers, YouTube will allow them to add multiple tracks to their videos. This feature is now being tested in the US and is soon to be available for the rest of the world.
● Community tab changes
After the YouTube shorts, its community tab is also getting the most number of changes in 2023. One of them is the introduction of a quiz function that will let the viewers test their knowledge on a particular subject and they will also be able to receive feedback. On top of that, multiple channel managers will be streamlined in a community tab post which will let new creators engage more with the audience.
● Thumbnail A/B tests
This will allow creators to have multiple thumbnails for their videos and track one that performs better in attracting viewers and driving more views to their content.
● Fan funding
This feature will help the creators to gain direct financial support from their viewers. Viewers will be able to make one-time or recurring payments to their favorite creators in order to support them.
● Membership changes
Membership is a unique way for creators to offer exclusive content to their viewers and now with the new update and changes to the membership program, the creators will be able to offer exclusive live streams and even merchandise.
● YouTube shopping
This is another new feature that will allow the creators directly sell products through their videos to their viewers. It will allow the creators to link the products they want to sell to specific points in their videos. This makes it easier for the viewers to learn about the products and their features before purchasing.
● Global research tab
Lastly, the addition of the global research tab will give the creators a better understanding of their audience and generate new content ideas. This will soon be available for global YouTube users.
So these are the newest features that you as a creator can use to generate more views and increase your visibility. Well, if you are ready to get instant promotional opportunities, then don’t forget to buy promotional packages from VideoIpsum.
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