Video is a crucial part of the
content strategy as it can be measured memorized and it is also snack-sized.
The audiences are always looking for engaging and short pieces and it also
makes the video a dream format for the marketers.
Complex concepts can be taught
with a video that is used to share stories about customers. It also inspires
actions that are market-specific and is a great source of data for marketers.
One of the prime qualities of video
promotion is that it helps in
tracking and measuring audience engagement.
Let us just summarize some
reasons for which it is in great demand.
Conversions
Some serious money can be
fetched with videos and a product video can give a huge boost to conversion on
the landing page. Video can also promote sales and it is not surprising that
the effectiveness of the video is overwhelming. Video has got pictures and that
could boost engagement to a large extent because vision is a dominant sense and
most of the information that is transmitted to the brain is very much visual.
ROI
According to researches, an
incredible return of 83% is provided to businesses with the help of video promotion. There has been a serious improvement in the editing tools
of online videos that are affordable. The content of the video has to be great
and should give a proper explanation about the products and services.
Trust Building
The conversions and sales are
based upon trust and trust-building is a crucial factor. Content marketing
strategies are based on long-term relationships and trust. Videos can ignite
emotions and engage people by providing them useful and interesting
information. A promotional video can enhance the trust factor and an effective
promotion can present the product with a familiar type of conversation. It is
more of an individual approach etched out by the video and can boost the
confidence for any kind of purchase online.
Google
An online visitor spends a lot
of time on the site with an engaging video. Trust is built with longer exposure
and it sends a great signal to the search engines about the content. If a video
is embedded in the website, the chances of it showing up on Google are
manifold. YouTube is now owned by Google, and there is a significant increase
in the search engine ranks for such videos. The YouTube videos are optimized
for SEO with great titles and better descriptions and a link is also added back
to the website for the potential customers and encourage them for the next
move.
Mobile Users
There is a sharp increase in the
number of views acquired by mobile videos. There is a considerable increase in
the consumption of mobile videos and as a result of which the usage of
smartphones has become greater than before. It is more than TV and desktop
viewing and adds a personal connection to the brand with the video content and
the consumer gets a better choice.
Explanation
An explainer video will give
in-depth information about the product and services. The home page of most of the
businesses has an explainer video and it is very effective in the scheme of
things explaining everything.
Engagement
Video is very easy to consume
and it is one of the best tools for learning. In this busy world, people have a
dearth of time to read about the products and services. As the customers want
their product to be in action, the preferences of the video drive the use of
video as part of content marketing. A wide audience can be captured and it
works on various levels and gives a more competitive advantage.
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