Video is a crucial part of the content strategy as it can be measured memorized and it is also snack-sized. The audiences are always looking for engaging and short pieces and it also makes the video a dream format for the marketers.

Complex concepts can be taught with a video that is used to share stories about customers. It also inspires actions that are market-specific and is a great source of data for marketers. One of the prime qualities of video promotion is that it helps in tracking and measuring audience engagement.

Let us just summarize some reasons for which it is in great demand.

Conversions

Some serious money can be fetched with videos and a product video can give a huge boost to conversion on the landing page. Video can also promote sales and it is not surprising that the effectiveness of the video is overwhelming. Video has got pictures and that could boost engagement to a large extent because vision is a dominant sense and most of the information that is transmitted to the brain is very much visual.

ROI

According to researches, an incredible return of 83% is provided to businesses with the help of video promotion. There has been a serious improvement in the editing tools of online videos that are affordable. The content of the video has to be great and should give a proper explanation about the products and services.

Trust Building

The conversions and sales are based upon trust and trust-building is a crucial factor. Content marketing strategies are based on long-term relationships and trust. Videos can ignite emotions and engage people by providing them useful and interesting information. A promotional video can enhance the trust factor and an effective promotion can present the product with a familiar type of conversation. It is more of an individual approach etched out by the video and can boost the confidence for any kind of purchase online.

Google

An online visitor spends a lot of time on the site with an engaging video. Trust is built with longer exposure and it sends a great signal to the search engines about the content. If a video is embedded in the website, the chances of it showing up on Google are manifold. YouTube is now owned by Google, and there is a significant increase in the search engine ranks for such videos. The YouTube videos are optimized for SEO with great titles and better descriptions and a link is also added back to the website for the potential customers and encourage them for the next move.

Mobile Users

There is a sharp increase in the number of views acquired by mobile videos. There is a considerable increase in the consumption of mobile videos and as a result of which the usage of smartphones has become greater than before. It is more than TV and desktop viewing and adds a personal connection to the brand with the video content and the consumer gets a better choice.

Explanation

An explainer video will give in-depth information about the product and services. The home page of most of the businesses has an explainer video and it is very effective in the scheme of things explaining everything.

Engagement

Video is very easy to consume and it is one of the best tools for learning. In this busy world, people have a dearth of time to read about the products and services. As the customers want their product to be in action, the preferences of the video drive the use of video as part of content marketing. A wide audience can be captured and it works on various levels and gives a more competitive advantage.

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