With each passing day, YouTube keeps updating its features and the recent update that enables netizens to reply to YouTube comments with Shorts has been taking the platform by storm. This new addition not only enables users to reply to comments in an innovative and creative way but also gives creators new opportunities to create content while building a community.

Responding to YouTube Comments with Shorts

Instead of replying to a comment with another text comment, creators can now respond to them with a short video and they can highlight viewer comments in the newly created shorts in a sticker. This new feature, announced by YouTube in September 2022, enables creators to make videos by taking resources from a variety of ideas from their community.

The process is remarkably easy. All one has to do is:

●        Open one of the videos on their YouTube channel in the YouTube app. They can be accessed by going to the Library tab and selecting ‘Your Videos’.

●        Choose a video that has comments and tap on it.

●        Tap the comment icon to review the comments on the video and choose the one that they find suitable for making a video. A reply pop-up automatically appears on the screen.

●        Tap the Shorts icon to the right of the text composer. YouTube will automatically initiate the workflow for creating the Shorts.

The Shorts feature of YouTube allows for editing and customizations to be made in accordance with the choice of the creators from an array of options including time limits, shooting clips on spot, or adding pre-existing clips to adjust the speed, among others.

Using the YouTube Shorts Editing Tool

Once one creates a short video as a response to a comment, all the standard editing tools of Shorts become available at their disposal.

Editing the text:

Adding text is a great way to add context to the video and can be used by tapping the ‘Text’ button. Shorts allows a variety of font styles and colors that can be used to enhance the text. Tap the “A” button to add or remove a background from the text. Once done editing, tapping on ‘Done’ will conclude the segment. To add another line, one simply has to repeat the process all over. The text can be placed on the required position of the screen by the drag-and-drop method, and its size can also be adjusted accordingly.

Adding Filters:

Tap the Filters option to explore the various preset Shorts filters and choose the one that best suits the video.

Adding Narration:

To enhance the video with more audio context, YouTube’s narration feature can be put to use. One can tap to record a voiceover at any point in the video to make it more engaging for viewers.

Once done with the editing, tap the Next button in the upper-right corner of the screen and add a short title. Confirm the visibility and audience settings and tap ‘Upload Short’. It will now be published on the creator's Channel.

How Marketers Can Generate Maximum Value from the Shorts Commenting Feature:

While creating the Shorts, keeping the following things in mind can help maximize the Content value:

●        Designating top and high-quality comments

●        Tagging and mentioning commenters and crediting them with a shout-out

●        Adding an Info Card in the videos.

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