YouTube advertisement is a great way of promoting a brand in the current scenario. From this particular video streaming platform, a brand can attain a huge amount of exposure. With the help of this platform, brands would get the opportunity to promote their brand in a hassle-free way. It has been seen that due to the huge audiences of YouTube, if you can successfully take advantage of the YouTube advertisement, then growing can be much easier. Right now, YouTube is offering a ‘triple threat’ to all, which is quite useful. ‘Triple threat’ consists of ads on feed, shorts, and in-stream ads. Each of them can provide a lot of advantages that are helpful for brands. Let’s find out some of the advantages-

Ø  Brand awareness: When it comes to growing a brand, boosting awareness is extremely important. It is the only thing that can help to reach out to more audiences in a hassle-free way. And with the assistance of YouTube ads, this can be achieved much more easily. As a brand owner, if you implement this strategy, you can boost your brand awareness in a hassle-free way.

Ø  Stay connected: With the help of YouTube ads, you will get the opportunity to stay connected with the audiences. Along with that, it is a profound way of connecting with new audiences in a short time. Thus, if you use this strategy, then you will be able to build more connections that will help your brand to grow more.

Ø  Google ads integration: Right now, if you can integrate with Google ads, then your chance of reaching out to more people will increase at a large scale. YouTube is a Google-owned company. So when you are utilizing YouTube ads, you will get the direct opportunity to integrate your ads with Google ads. So, do not miss this brilliant chance for your brand.

Ø  Cost-effective option: Doing advertisements is a pricy way of promoting a brand. However, YouTube ads are a cost-effective option that is helping all the brands to grow. If you use this strategy, then you will be able to attain success much more easily at a pocket-friendly price.

Ø  Quick results: If you use YouTube ads, then you will be able to see a visible result within a short time. This has the potential to offer a huge result quickly. Therefore, it would be a much hassle-free process to promote your brand.

These are a few major advantages that you can get from YouTube ads. Now, let’s understand how different modes of ads in the same platform work for brands. Here are some of them-

1.       Ad placement in feed:

According to reports, it is becoming understood that ad placement in the feed is the most proficient one. However, in most cases, brand owners overlook this part. YouTube is making ad placement on the feed much more useful in many ways. By following this method, you will get the opportunity to grab the attention of the users when they are randomly scrolling the feed. By placing ads in this particular segment, you will be able to use long-form ads. This particular type of ads has the potential to make audiences hooked to it. Along with that, it has been proven that ads in the feed boost engagement, which is extremely useful for brands. One of the perks of this is that audiences are naturally drawn to such ads. They like to interact, which leads to bringing them to the websites. In addition to that, these ads are much more cost-effective, which is extremely helpful for brand owners. So, if you want to attain maximum exposure, then placing an ad in the feed would be much more useful.

2.       Shorts:

YouTube Shorts are another useful segment where you can place your ads. This particular segment has been introduced a few times ago and has a huge potential to provide exposure. Right now, the number of viewers in Shorts has increased a lot. A huge number of people are obsessed with YouTube Shorts. So, once you tap into this segment, a whole new avenue will be opened for your brand. Here you will get a chance of 3 seconds to grab the attention of your audience. Along with that, 5 seconds for time for action and 10 seconds to view the video. It has a lot of potential to bring audiences in a hassle-free way. The advertisement approach in this segment is extremely unique, which makes the whole process much easier. The cost of placing ads in Shorts is much cheaper than other social media platforms. Therefore, using this strategy can be truly effective for your venture.

3.       In-stream skippable ads:

The in-stream skippable ads are the very first type of ads that YouTube ever introduced. These types of ads are typically 30 seconds. Here, viewers get the chance to skip the ads in 5 seconds. So, you need to remember that you have the time of 5 seconds to grab the attention of the audience. It offers a flexibility that is useful for both brands and users. This can help brands to lead more watch time in a hassle-free way. These kinds of ads are shown before playing the main video, and in most cases, it is seen that audiences like to watch the full advertisement unless it is extremely bland. With this type of ad placement, you will get the opportunity to reach out to more audiences. It can offer a boost to interaction. Along with that, for this particular type of ad, YouTube reaches out only to the potential audiences. Therefore, the chances of interaction are much higher with the help of this ad. Thus, you can definitely use this ad facility to grow your brand.

For every brand, YouTube is a great platform to promote their work. When it comes to promoting a brand through a video on YouTube, video promotion can be a great option. The prolific company VideoIpsum can be a brilliant option. Their wide array of facilities can make promotion much easier. Therefore reach out to them for an even better promotion. 

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