Music videos are not just a medium of entertainment but have become one of the most powerful tools for music artists to gain more exposure. However, the competitive platform of YouTube is making it really difficult for the artists to gain enough popularity since the competition is high. In modern days, music videos are valuable marketing assets that help pave the career for the artists and so, most of them look forward to hiring a music video marketing service that can help to stand out.

Even if you avail of the professional service, the impact of the promotional campaign would not be enough if your music video is completely optimized. Here are 5 effective DOs and DON’Ts of a successful video marketing approach that everybody should know.

DOs

• Share authentic videos only

YouTube and other video platforms are flooded with numerous music videos and that is why you need to create something authentic and unique enough to draw everyone’s attention. Do not be too focused on creating high-quality content since casual on-the-fly music videos are mostly relatable to the listeners.

• Tailor Your Approach

Don’t just make videos and upload them, instead set a goal to achieve. Some music videos are focused on the subject matter, some focus on the artist and some bring awareness to larger aspects. You have to figure out what you want to achieve through the video and tailor your approach accordingly.

• Concentrate on distribution strategy

Even if your music video is relying on YouTube, the distribution can take place on various platforms. You can pitch your music video to renowned music magazines, reputed journalists and reporters from the niches, the popular playlist creators of YouTube, and many others to get featured. Content and email marketing are key strategies in this case.

• Excellent lighting and audio

The two most crucial factors of a music video are its lighting and audio which determines whether the viewers will continue watching the video or not. Make sure to offer the best quality and artsy to keep them engaged.

• Education + Entertainment

The term ‘edu-taiment’ is getting famous in the field with the music artists making a new approach in the videos. ‘Edu-tainment’ is a blended flavor of education and entertainment that is offered in most music videos these days. It tends to attract more viewers than regular swanky videos.

DON’Ts

• Do not aim to go viral always

Getting viral is what every creator desires but it should not be the only focus. The prime goal of the campaign should be to focus on brand awareness and boost online visibility.

• Do not follow what competitors do

What competitors are doing can be compelling enough but following a similar trend is not a good option since it will make no difference that helps you to stand out. Instead, keep up with your individuality through every video.

• Don’t DIY every time

While it is great to make DIY approaches sometime to reduce budget, it is also important to take help from, a professional who can turn your music video into a masterpiece.

• Don’t just share once

Keep sharing your video until there is a satisfactory number of viewers and you can use multiple platforms for it. Utilizing social media platforms is highly recommended.

• Do not wait, be consistent

Do not wait for too much to come up with your next music video. A regular and consistent YouTube channel is liked by most active users.

Follow these aforementioned DOs and DON’Ts to gain more success through a video marketing campaign.

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