Being the second-largest search engine video
streaming platform, YouTube has nearly 800 million videos on this platform and
it has more than 2 billion monthly active users. It is the largest video
streaming platform. On this platform, ads were always there in between the
videos. But now, YouTube is introducing a new form of ads on its site. Till
now, there are two ads of 15 seconds that a user need to watch. But now YouTube
is taking the initiative to put one ad of 30 seconds in a video. These are
going to be non-skippable ads that everyone has to watch before any kind of
video. This new method of the ad will be only shown to this who have connected
YouTube with TV. Apart from that, no one can experience this. Right now YouTube
is only introducing 30-second non-skippable ads for connected televisions
(CTVs). They are going to merge both the 15 seconds ads.
With this initiative, users will not be affected
much but the companies will be very much benefitted. They will get more
opportunities to make an impact on the audiences. Along with that, they will
get more time for the ad, which will be very much helpful for them.
·
Responding
to a shift in creation and consumption:
In this new format of ad, the companies
will get 30 seconds instead of 15 seconds. Therefore, they are making more time
to create a broad ad. According to the report, it can increase the viewership on
a large scale. This way, the companies will be very much benefitted. YouTube is
already a video streaming platform that is the leading video streaming platform
that is existing right now. It has the most audience in the United States of
America. That is why, YouTube is implementing this strategy in the U.S. to
understand its impact. There are more than 150 million audiences in the U.S.
who watch YouTube on TV. As the level of consumption is huge in this particular
place, that is why it will much easier to understand the scenario.
·
Non-skippable 30 seconds ads:
The reason for making this strategy is that
this way the ad companies will get the chance to create richer ads. This way
they can make better ads that will make a much deep impact on the audiences.
Along with all this, the companies will get to use the existing assets in a
much better way. In addition to that, YouTube is also introducing a new Pause
experience on CTV. It is going to be implemented because whenever a user will
pause the ad, they will get to know more things about the company or that
specific brand. This new strategy of showing ads is going to be a huge movement
for everyone.
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