There’s no better time than now to figure out how to emphasize YouTube for our video promotion and how to make the best use of this massive search engine. In an age where we are spending most of the hours consuming video on our mobiles or desktops, the assumption is very much clear that we need to appeal to our viewer’s binge-watching inclination.
But, for those of you who are thinking why now!
1. YouTube is the second-most visited website
2. An average visitor spends up to six hours per day on YouTube
3. 40.9% of the YouTube watch time occurs from mobile
4. It has over two billion logged ion users
5. 74% of the adults residing in the US use YouTube
6. The average visitor checks out 8.89 pages per day
7. 50.9% of the B2B decision-makers rely on YouTube to research their buy
Now, if you want to stand out on YouTube, it is obvious that you have to take the advantage of this giant promotional platform. But here is the thing, if you do it right, you’ll build a solid and strong audience base. Your authentic relationship with your followers will drive effortless traffic. But what if it all goes wrong?
The online market is extremely volatile. Therefore, once you leave your audience frustrated, chances are that they shall never look back to your YouTube channel. Hence, it is suggested to look out for a reliable promotional company that would get more audience engagement on your YouTube videos.
Whether you’re just getting started or just want to see some exciting figures tick upward on your YouTube channel, there are some proven YouTube video promotion strategies to grow your channel.
Tips and tricks to
drive more traffic
1. Must-see Titles:
Marketing and especially YouTube marketing is all presentation. Like, seriously. Titles have the power to make or break when it comes to measuring your video’s performance. The key to craft a killer title are as follows:
· Stick to 41-70 characters, the best bait is 55 characters
· Conduct proper keyword research
· Use the term video
2. Strategic Optimization:
FYI: YouTube videos show up in over 70% of the Google top 100 search results. This means your content needs to be properly optimized to rank higher on the result page. The way people turn to Google to solve their problems; the same thing turns true for YouTube. Here is a list of all those features that should be carefully optimized for the best outcome:
Ø Titles & Description: Since we have already discussed the importance of a catchy title, let’s focus on the description. A proper YouTube description allows your target audience to understand the core of your YouTube video. A video that entitles a concrete description has more chances of getting clicked. Some tips to follow:
a. Characters within 200
b. Simple and crisp
c. Must explore the core of your video
Ø Listing/ Categorizing: Try and use categories to help YouTube get a clear understanding of your target audience. Moreover, your category should be according to your video that would further help to reach the maximum audience.
Ø Use Tags: Add tags to your videos to provide more contexts to your YouTube content. Putting tags helps your audience find you easily. Do some research or think from a buyer’s perspective to choose your tags.
3. Nail the Thumbnails:
One of the simplest yet most effective practices to promote your YouTube channel and encourage more engagement is to create customized thumbnails. Moreover, it makes your content more appealing. Think of your thumbnail as a way to grab the attention of the users. How could you make it catchy?
· Use a high-quality image
· Use different fonts, emojis, etc
· Use video title on the thumbnail image
But remember that your thumbnail gives an idea about your YouTube content. Hence, keep it relatable!
4. Promote using Twitter Cards:
Twitter has outlined some strategies following which one can increase online engagement. So, if you want your audiences to take action on your videos, then use video website cards to connect to more people. How can you make it effective? Well, this promotion must be mobile-friendly as 93% of Twitter videos are viewed on mobile. You can make the suggestions cards based on the top YouTube playlist, the next relevant video, or ask your followers to subscribe to your channel to get more updates.
· Twitter cards comprise over 140 characters to your tweet
· This SEO technique is now ubiquitous on the popular platform
· Put your URL along with the tweet and Twitter will automatically fetch the card type
· Cards if created interestingly can influence more people to visit your channel
5. Language:
To follow a more precise method of targeting, select the language option. After uploading the video on YouTube, visit the advance setting and select the Video language option. This feature allows the YouTube algorithm to check the region and then showcase your video to the targeted audience based on language.
6. Vigorous social media promotion:
To squeeze more out of your YouTube promotion, make sure that you cross-promote your video content to as many social media platforms as possible. Apart from sharing it on Facebook, Instagram, Twitter, Reddit, Pinterest, and LinkedIn, you can drop the link on the description of our video. This would encourage your viewers to take immediate call-to-action.
7. React to the Trends:
Well, not literally but yes, strategically! The trending events or videos are a great source of entertainment for the viewers. It is also a great way to boost brand awareness. It is simple mathematic; the more people know about you through proper brand awareness, the more they would engage with your content. After all, they are the ones to filter your name from the crowd, isn’t it? But, does this mean you can get on with every rushing trend? Well, of course, not.
Some safety tips to
follow:
· Do something that will be interesting to your audience
· Do something that benefits your service and brand.
8. Join hands with Creators
It doesn’t matter if you’re trying to gain more followers, subscribers, views, or gain more engagement; one of the best ways to increase activity on your video is to join hands with other creators. A viewer trusts the creator they choose to follow and so if you collaborate with one such creator, this would give your channel instant social credibility in their eyes. However, do not just go ahead and collaborate with anyone. Instead, find the one that suits your niche. In this way, both the creators would create interesting content.
However, VideoIpsum is one of the most trustworthy companies when it comes to YouTube video promotion. The experts here implement different sorts of strategies to make your videos rank on the top of the YouTube search engine. We put your creation under the limelight so that you can reach your desired audience base.
Let's go viral with effective promotion!
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