YouTube Shorts is the newest feature on the platform that has gained fast popularity, especially among the youths. The main reason behind its popularity is that it takes very little expertise and equipment to make these short videos that can help you to reach the target audience. YouTube Shorts attracts 3.5 billion views per day. You can showcase your work and talent to that massive number of audiences with this feature.

Many popular content creators on the platform are now putting short videos on YouTube Shorts. Like regular YouTube videos, YouTube shorts need to be promoted as well to gain high online exposure and audience engagement. With proper YouTube promotion, you can easily earn thousands of views and subscribers in just a matter of days.

Video duration matters

YouTube has a built-in camera feature that lets you make short videos that you can post in YouTube Shorts. It offers the option of recording a video of 15 seconds. You can make videos longer than 15 seconds. You need to tap 15 above the record button to make videos that can be up to 60 seconds. You need to hold the capture button or tap on it to start and tap again to stop recording. In the beginning, it is smart to make 15 seconds videos to attract more views and avoid skipping. When you have a substantial number of subscribers, go for 60-second videos that the viewers will not skip due to your increased reputation.

Create playlists

The best way to make sure your viewers watch your other videos besides the one they are watching is to organize your shorts. You should create playlists according to the theme and subject matter of the videos. That way, your viewers will be able to navigate through your channel more easily.

Make sure to have good quality

Whether it is a Shorts or a regular YouTube video, the quality is the first thing that your viewers will notice. There are millions of similar content available on the platform so the viewers have the option to move on if the quality of your videos is low. Make sure both the audio and video quality of your shorts is excellent. 

Use right hashtags

Using hashtags is very important if you want to attract more views on your YouTube Shorts videos. The right hashtag for YouTube Shorts videos is #shorts. This helps the YouTube algorithm to recognize the particular video content as YouTube Shorts and separate it from the other regular videos.

Make a wide variety of content

Only making Shorts videos or the same type of content will make your channel hit a standstill. Viewers like to watch videos with different topics and themes rather than watching the same sorts of content from your regularly. Also if you want to appeal to a wider group of audience, you have to satisfy the thirst of viewers with different interests and likings. You also need to keep making regular YouTube videos alongside the shorts to keep things interesting.

Hire a professional marketer

YouTube video promotion agencies offer to promote the YouTube Shorts videos at affordable rates as well. They use different tools and strategies like audience targeting, content marketing, social media sharing to bring massive online visibility and engagement to their clients’ YouTube Shorts. You can find these services with a simple Google search.

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