Spotify has teamed up with Amazon and Yahoo to make it easier for advertisers to buy audio and video ads across its platform. Through these new partnerships, brands can now access Spotify’s global ad inventory using familiar programmatic tools, reaching listeners more efficiently. It is a big step in helping marketers connect with audiences in a more streamlined way while giving the audio streaming platform a stronger presence in the growing world of automated digital advertising.

Spotify expands its global ad reach

Spotify is taking another major step in growing its advertising ecosystem by teaming up with Amazon DSP and Yahoo DSP. This move opens up Spotify’s vast audio and video ad inventory to more programmatic buyers around the world. At the same time, it also gives brands new and easier ways to reach listeners on one of the largest streaming platforms today. Through these partnerships, advertisers using Amazon DSP can now directly access Spotify’s ad inventory across nine key markets, including the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. This means brands can use Amazon’s familiar tools to create, target, and manage Spotify ad campaigns without leaving their preferred DSP environment.

For advertisers, it is a smoother and more efficient way to tap into Spotify’s 600 million. In addition to this, users and tailored ads can now blend naturally with the listening experience. The collaboration also extends to Yahoo DSP, opening even more global access points for marketers looking to integrate Spotify into broader cross-platform ad strategies. With Yahoo’s strong digital reach and advanced data-driven targeting, Spotify’s audio and video ad space becomes part of a larger digital mix. It will now help brands connect their message across devices and content types.

For Spotify, this expansion marks another step toward becoming a more open and flexible advertising platform. The goal is to make programmatic buying more accessible, giving brands more control over how they reach audiences while maintaining Spotify’s focus on quality ad experiences for listeners. As Spotify walks toward integrating with Amazon and Yahoo, the platform is positioning itself as a central player in the global audio ad market. This is a market where automation, precision, and scale define success. This partnership signals a clear message: Spotify is serious about empowering advertisers and growing its presence in the evolving world of programmatic media.

What will happen now?

Yahoo DSP buyers now have direct access to Spotify Ad Exchange, the company’s expanding programmatic marketplace. This partnership gives advertisers using Yahoo’s demand-side platform the ability to buy Spotify’s audio and video inventory directly, using advanced targeting tools and real-time data to reach audiences more effectively. It also simplifies the buying process, allowing brands to plan and manage their Spotify ad campaigns within the same interface they already use for other digital media. The move is a big win for marketers who value flexibility and precision in programmatic buying. Spotify now makes it easier for advertisers to tap into its massively wide listener base across different markets and devices as it opens its marketplace to Yahoo DSP. It delivers messages that feel more personal and relevant.

Meanwhile, in Europe, Spotify is partnering with identity provider ID5 to strengthen addressability and improve targeting for programmatic campaigns. This collaboration focuses on maintaining effective audience engagement while respecting user privacy and new data regulations. It reflects Spotify’s broader commitment to balancing personalization with transparency and trust. Together, these efforts highlight Spotify’s growing role as a global advertising powerhouse. Its powerhouse is the one that connects brands to real listeners in measurable and responsible ways.

What did Spotify review?

●     Spotify is rolling out a new Split Testing tool designed to help advertisers run creative experiments and see what truly connects with listeners. The feature lets brands test different versions of their ads, compare performance, and refine messaging based on real results.

●     Spotify has joined forces with Smartly to expand inventory access and streamline ad creation across platforms. The goal is to make it easier for advertisers to manage campaigns and scale reach.

●     Spotify plans to open its Ad Exchange to Megaphone podcast publishers in 2026. This move will bring more opportunities for creators and advertisers. Furthermore, it is building a stronger and more connected ecosystem for audio storytelling and brand engagement worldwide.

Why does this matter?

The new partnerships between Spotify, Amazon, and Yahoo give advertisers a powerful mix of flexibility and reach as well as precision. Through these deals, brands can now tap into Spotify’s massive library of audio and video ad space while using Amazon’s first-party signals and Yahoo’s advanced programmatic tools to fine-tune their targeting. This combination opens up a smarter way to plan and execute campaigns. Advertisers can connect with listeners based on interests, moods, and moments, all while benefiting from the trusted data and technology behind Amazon and Yahoo’s platforms. It is a move that allows campaigns to be more personal, measurable, and scalable across markets.

As the streaming platform is joining forces with these major DSPs, it is giving advertisers a stronger path to create deeper engagement and reach more audiences. Additionally, this also helps in building brand presence in a way that feels authentic and seamless. For advertisers, this move makes running campaigns on Spotify much simpler. It opens the door to easier ad buying, sharper targeting, and wider reach across streaming audio. Brands can now use familiar programmatic tools to connect with listeners in more meaningful ways, based on what they actually enjoy.

Conclusion -

It is another big step for Spotify toward growing its advertising side. By turning its huge and loyal listener base into a stronger monetization channel, the platform continues to bridge the gap between creativity and data. It is building a space where ads fit naturally into the listening experience and benefit both artists and advertisers.

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