Today, 1.8 billion monthly users are active on YouTube and every day a staggering 1 billion hours of videos are watched. This speaks volumes about YouTube and it has tried and tested the concept of video sharing. With consistent branding, the video gets shared on the web and promoted on the various social media channels. The videos that are created have to be compelling and must have a unique voice that sets it apart from the competitors. 

Cross-promotion can be done on social media platforms with Facebook, Instagram, and Twitter that has 2.23 billion, 1 billion, and 330 million active monthly users respectively. These incredible numbers promise to catapult youtube video social promotion to an all-new altitude. Let us just put some light on the various ways to achieve this. 

 Build Up Excitement

A build-up method can be used to create an aura of curiosity and excitement surrounding the YouTube video before it is introduced fully to the followers. This will attract the prime audience who are already there on the social media platforms and wants to share the content and watch it. 

 Video Teasers

A YouTube video can also be promoted successfully by utilizing the tactic of using teasers. These are short and small clips of the YouTube video that gives part of the information to loyal followers. It is more like a trailer of a chartbuster movie waiting to be released. This teaser will persuade the audience to click on the link for the YouTube video and will direct them to the main video. 

 Video Uploader

A specific video uploading tool is used to upload the relevant YouTube videos on the Facebook platform. A call to action (CTA) can also be added to the video that will invite the audience to subscribe to the specific YouTube channel and provide an immense boost in terms of audience engagement. A link can also be added to the video along with a text.

Social Media Aggregator

YouTube videos are also featured on the website along with sharing on various social media platforms. A social media aggregator gives a complete picture to the viewers about the social presence. As a benefit, it drives in immense traffic to the various social channels. The videos are embedded in the website as a single feed that includes images, videos, and other content.

 Social Media Engagement

The engagement with the fans can be improved by connecting with the comments made by them. There is an added amount of respect and value by engaging with fans and responding to them. The chances of the videos being shared improve when the audiences feel connected. Although it is a strenuous process, an effort has to be made to provide feedback to the subscribers. The follower base can be increased by engaging and interacting with the audiences.  

Content Sharing

One can connect with influencers on the digital marketing platform and the content can be shared by others in the industry. This is a natural phenomenon in social media platforms that can drive in immense traffic and provide more credibility to the videos. The videos that are cross-promoted, leads to a win-win situation where there is mutual benefit to both parties. One can search niche influencers on YouTube who has got a bigger following. A whole new audience can be driven into the social network of YouTube.

 Using Thumbnails

A video thumbnail is like the cover of your video content and it is primarily a static image that will lead you to the YouTube video. 

 Social media on mobile

 More than half of the YouTube videos are viewed on mobile devices. The videos are discovered if someone is browsing on social media platforms. 

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