Social media planning tools help brands and agencies plan content and schedule posts with ease. These tools come with features that simplify managing campaigns across different platforms. Important features in these tools often include a social media calendar to map out posts, a post editor and scheduler for organizing content, etc. These tools also have a built-in image editor with a library for quick visuals. Many also offer reporting and analytics to track performance and improve results.
These tools save time, boost consistency, streamline workflows, and make social media marketing more effective and organized for any team. So, let’s look at the best 7 social media planning tools that you can use this year.
Semrush Social is a powerful tool designed to help you manage and plan your social media marketing. It supports platforms like Facebook, Instagram, X, Pinterest, and LinkedIn. With Semrush Social, you can plan and schedule posts easily. The Social Tracker feature lets you monitor your competitors’ accounts to spot trends and find their best-performing content. This helps you create better posts for your own brand.
To schedule a post, simply connect your social accounts, click "New post," and start drafting. You can add text, images, emojis, GIFs, UTM codes, or even use the built-in AI assistant to write the post. Then, pick a date and time and hit "Schedule." For those managing large amounts of content, the tool also supports bulk scheduling through a CSV upload of up to 100 posts. You can preview them and set custom times and dates before publishing. Semrush Social also includes a post-approval workflow. You can share a review link with clients or teammates so they can approve posts directly. This ensures every post meets your brand's standards. What stands out is the ability to track both your content and your competitors. A free 7-day trial is available, with full access starting at $29.99 per month.
Hootsuite is a social media management tool that helps you plan campaigns and schedule posts using its collaborative calendar. You can view all upcoming content in one place and make changes easily. It includes an approval process that allows clients and stakeholders to review posts before they go live on social media platforms. Hootsuite also suggests the best times to post for higher engagement. One standout feature of this planning tool is the bulk scheduler, which lets you schedule hundreds of posts at once. This saves the time and effort of the creator. You can try Hootsuite with a free 30-day trial. Paid plans start at $99 per month for the Professional plan, and $249 per month for the Team plan (both billed annually). Enterprise pricing is also available on request.
Buffer is a social media management tool that helps you collect, organize, and plan content with ease. Its kanban-style planner gives a full view of all post ideas at a glance. This makes it easy to manage content flow. You can tag posts to stay organized and analyze the performance of posts with the same tag. Buffer also lets you draft posts yourself or use its AI assistant to turn rough ideas into ready content. Approval rules ensure posts are reviewed and edited before going live. You can queue posts into preset time slots or pick custom publish times for each one. A standout feature of the planning tool is its browser extension. This lets you save ideas from any website instantly. The platform also supports team collaboration and streamlined publishing. Buffer offers a free plan with limited features. Paid options include Essentials at $6/month per channel. Team at $12/month per channel, and Agency at $120/month for 10 channels.
SocialPilot is a social media management tool that helps you plan and organize content using its built-in calendar. Teams can easily collaborate on posts through comments and approval workflows. The drag-and-drop feature makes rescheduling quick and simple. You can also find posts easily using the search bar and built-in filters. A helpful feature is the ability to reshare previously published content with just one click. This saves time and boosts content reach. The planning tool offers a 14-day free trial to explore its features. Paid plans include Professional at $30 per month, Small Team at $50 per month, Agency at $1000 per month, and Agency+ at $200 per month.
Loomly is a social media planning tool that lets you create multiple social calendars, making it easy to manage content for different brands, clients, or locations. It offers various calendar views, so you can choose the layout that suits you best. Posts can be organized using labels, and you can preview them to see how they will appear on each platform. Loomly also provides helpful features like post ideas, hashtag suggestions, and optimization tips to improve your content. You can create custom review workflows to ensure every post is approved before publishing. A standout feature of this social media planning tool is its ability to set custom reminders. This can be a reminder for events, so you never miss any important dates. Loomly offers a free 15-day trial for new users. Paid plans include Base at $42 per month, Standard at $80 per month, Advanced at $175 per month, and Premium at $369 per month.
SocialBee is a social media post creation and scheduling tool that features a Copilot assistant to guide your content strategy. It helps you decide which platforms to focus on, what categories to cover, and when to publish your posts. The tool also optimizes content for each platform, ensuring your message fits the format and audience. You can view your schedule in different formats, like a feed or a calendar, for better planning. SocialBee supports team collaboration through tags, approval workflows, and comments. This makes it easy to manage campaigns with others. One remarkable feature is the platform’s ability to group posts into categories and pause entire categories with just a single click. This gives you more control over your content.
The social media planning tool offers a free 14-day trial for new users. Paid plans include Bootstrap at $29 per month, Accelerate at $49 per month, Pro at $99 per month, Pro50 at $179 per month, Pro100 at $329 per month, and Pro150 at $449 per month. This pricing plan makes it suitable for all businesses.
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