Earning recognition through YouTube is not easy and can only be done with professional help. Video promotion on YouTube is always a great option for earning fame.
Video content is certainly one of the most successful tools of marketing. And, YouTube being the most widely accepted platform of videos and the second largest search engine, it has turned out to be a great tool for marketing campaigns. Due to these reasons, video promotion on YouTube has become very much essential for brands and businesses. And, when it comes to promotion through YouTube, you can only seek more views for the videos to reach the maximum number of consumers.
Here are 3 proven ways of creating video content that is Google-friendly and can help you reach the target consumer base for your business.
Make Attractive Titles
No matter how good your video content is, it will be of no use if it doesn’t generate views. This makes it pretty important for you to optimize the title of the video in order to earn views. The following tips will help you in creating the perfect title for YouTube videos:
· Make use of famous keywords so that the video appears on the search engine results.
· Make sure that the title of the video doesn’t exceed 60 characters so that the viewers can read the complete title.
· Make the title informative so that the audiences get to know about the content.
You must centralize the idea of the video content, conduct research over the choice of keywords, and create a title that answers the queries of the audiences, to address the below-mentioned methods.
Create Interesting Thumbnails
Attractive and interesting thumbnails draw the attention of the viewers and make them click the video. Make sure the thumbnail is relevant to the content of the video as well as to the title. Design it with relevant images to make the viewers understand the content of the video.
To create an interesting thumbnail, you can go through the following tips:
· Make sure that the size of the thumbnail is either 1280×720 or 1920×1080 and the aspect ratio is 16:9.
· Make sure to include the title on the thumbnail to catch the eyes of the audiences.
· Make sure the image format is JPG, GIF, PNG, TIF, or BMP.
· Make sure to maintain a particular design for all your videos.
Keep the Length Short
The total watch time of YouTube videos is an important factor that needs to be put into consideration. And, as per a survey, most of the YouTube videos are of 5 minutes length, on average. Repeating the same thing on a long video won’t help your cause. Keep it short, crisp, and interesting.
Apart from these 3 ways, you can also increase the number of views by branding your YouTube channel, including call-to-action features, sharing on social media platforms, and collaborating with other YouTubers.
Even after doing all of these, if you are still not getting the desired reach, then you can opt for video promotional services from marketing agencies that ill take care of all the aspects of online video marketing.
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