YouTube has already launched on TV and users around the world are enjoying the experience. And now, the platform has decided to launch its shorts on the new platform television. In this way, the users at home can enjoy mobile videos on their TV, having an all-in-one exciting experience. 

Neal Mohan, the Chief Product Officer said, “Today, we’re expanding viewing access to Shorts to our fastest growing surface: the TV screen”. After the smart TVs arrived in the market, there is a high rise in YouTube users who are enjoying videos on their television. This will be an enhancer in the process of making creators more famous while letting the audience enjoy diversified options for videos.

Benefits of the leap

·      Playing shorts on the big screen will be a great enhancer in the growth of the creators' channels as it will reach a larger range of audience. Neal said in the editor’s note, “Bringin Shorts to our community has transformed the way people create and watch videos on YouTube. When we introduced this new format, we optimized the experience for the mobile creator and viewer.” So there will be better reach, traffic, and engagement. 

·      It will optimize the viewing process of the audience while making sure that every creator gets ample opportunity to get viral. Neal said, “While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen.“

Why make the jump from mobile to TV?

On making deep research, the result showed that there are multiple perks of watching shorts on a bigger screen such as,

·      It is easier to watch with everyone while hanging out together

·      A larger screen always provides a better viewing experience whether one viewer or a group

·      Interactivity with a remote can be daunting sometimes but the short-form video is unique and it offers a complete ownership

What prototypes are being used in the process?

YouTube has created two high-fidelity prototypes to provide a better watching experience on a bigger screen while the videos are shot on mobile or come in the vertical mobile video size ratio.

Simple – This prototype performs simple tasks just like its name. It helps with basic functionality and sidebars to engage with the shorts or short videos.

Maximal – Maximal on the other hand, offered more visible functionality and features to keep the audiences engaged. Starting from related tags to comments and color-sampled blurred backgrounds; everything. This prototype will be providing more additional functionality in the coming days along with the quirkiness that can be felt through watching through smartphones. 

YouTube is constantly trying to make the platform easier to interact with when it comes to television. The richness of the shorts will not only entertain smart TV users but also gaming consoles in the coming days.  

Final thoughts

YouTube is constantly trying to improve user experience in all formats and devices as well. However, the rising number of creators sometimes makes it quite difficult to make a good online presence on YouTube. Video promotion agencies like VideoIpsum can help to gain more visibility and organic traffic from credible sources. 

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